Blog The Future of Work

Why Braintrust Was Founded.

Adam & Gabe
Adam & Gabe

Adam Jackson & Gabriel Luna-Ostaseski, Co-founders

We’ve been building and investing in two-sided, web-enabled marketplaces our entire careers. We love the business model: create a trusted place to transact, ensure quality and reputation, build liquidity on both sides so buyers and sellers can meet, discover price, and transact. It’s a beautiful thing … but traditionally very capital-intensive to start.


The old playbook involves raising a ton of VC money and using it to subsidize one or both sides of the marketplace to achieve that liquidity. If you’re lucky enough to break out (most don’t), you emerge as a very valuable, but investor-owned entity. The problem: those investors (deservedly) need a return.


Where does that return come from? Taxing the user with fees. Ever-increasing fees fuel a death spiral of misaligned incentives between the marketplace owner/operator and the users that make their living on the marketplace. Users start to disintermediate. Larger transactions are repelled, thus effectively capping growth as those hard-earned network effects erode.


After building and investing in so many of these marketplaces, and then seeing the incentives diverge as they scale, we thought, “there must be a better way.”


That better way is what we call the “Ownership economy.” It is a revolutionary form of network ownership and control powered by new technology: blockchain tokens. What makes user-owned networks different?


No fees. If a network is owned by its users, why would they want to charge themselves high fees? By charging zero fees to the talent and nominal fees to clients, you keep incentives aligned, enabling a whole new class of larger, ongoing transactions that make the network far more useful and valuable than a traditional high-fee marketplace.


That’s what Braintrust is creating with the first decentralized, liquid market for global talent. It has grown rapidly to become a coveted marketplace for knowledge workers, with a bustling community of over 50,000 talent from more than 100 countries.


And that network is now experiencing exponential growth, thanks to Braintrust’s core innovation — the BTRST token, an instrument that naturally encourages top talent to refer other qualified candidates to the network, solving the problem of incentivizing targeted referrals that has vexed companies for years.


As a result, Fortune 1000 companies and SMEs alike have made Braintrust their default starting point for bringing talent in as contractors, allowing clients to save money and quickly scale to address market demand after a pandemic that showed the value of flexibility.


Our vision is to distribute economic opportunity more equitably around the world. We’ve chosen to focus our initial development on the trillion-dollar IT space, but self-employed workers in countless industries — from management consulting, law, and accounting firms to marketing, advertising, and other creative services — are ready to join the Ownership economy. To create this economy, we need to disrupt “business as usual”.


The current system will never serve us, the workers. And so we must build a new one. Together.


Signatures V2 (3)

Subscribe to our newsletter

Hire Top Talent

iOS Developer UI/UX Designer Web Developer Software Developer React Native Developer React JS Developer Ruby on Rails Developer Node JS Developer Android Developer Mobile App Developer Java Developer PHP Developer Laravel Developer .NET Developer Full Stack Developer Python Developer Angular Developer AngularJS Developer Front End Developer Data Scientist App Developer iPhone App Developer Shopify Developer Drupal Developer Unity Developer Vue.js Developer Django Developer JavaScript Developer Backend Developer C++ Developer Web Designer eCommerce Developer SEO Xamarin Developer Magento Developer Blockchain Developer AWS Developer Solana Developer Crypto Developer AI Engineer Graphic Designer WordPress Developer Flutter Developer Dedicated Developer Game Developer Project Manager Salesforce Developer Programmer UI Designer WooCommerce Developer ASP.NET Developer WordPress Designer Freelance Developer Ruby Developer Golang Developer Swift Developer DevOps Engineer Web App Developer HTML5 Developer IoT Developer Kotlin Developer CodeIgniter Developer Brand Designer Product Designer API Developer Mobile App Designer SQL Developer QA Tester Database Developer Product Manager Data Analyst 3D Animator Power BI Developer Webflow Designer HubSpot Developer Data Engineer Technical Writer Chrome Extension Developer Cloud Engineer Network Engineer QA Engineer Video Game Developer Tableau Developer Discord Bot Developer GUI Designer Business Analyst UX Researcher Embedded Software Engineer Roku Developer Rust Developer Docker Developer Apple Developer Program Manager Creative Director IT Project Manager Go Engineer Sys Admin Growth Marketing Manager Growth Product Manager Algorithm Developer User Researcher Agile Product Manager Windows Developer Excel Developer Big Data Architect Scrum Product Manager Kubernetes Expert Usability Testing Expert Security Researcher Ethereum Developer Umbraco Developer Symfony Developer OpenCart Developer VR Developer PrestaShop Developer CSS Developer TypeScript Developer WordPress Theme Developer Shopify Web Designer Volusion Developer HTML Developer Yii Developer Chatbot Developer C Developer AI Artist AI Chatbot Developer AI Chatbot Specialist AI Content Creator AI Content Editor AI Designer AI Developer AI Researcher AI Specialist AI Writer Artificial Intelligence Engineer ChatGPT Specialist DALL-E Artist Data Annotator Data Modeler Deep Learning Engineer Generative AI Engineer Generative AI Specialist Google BERT Specialist GPT-3 Specialist Machine Learning Engineer Microsoft Azure AI Engineer Midjourney Artist ML Engineer Ontologist OpenAI Codex Specialist Prompt Engineer Stable Diffusion Artist 3D Artist 3D Modeler Animator Affiliate Marketing Manager Community Manager Content Marketer Content Strategist Copywriter Demand Generation Manager Digital Storyteller Email Marketer Event Marketing Manager Influencer Marketer Marketing Analyst Marketing Campaign Manager Marketing Researcher Marketing Strategist Performance Marketing Manager Product Marketer Social Media Marketer Art Director Blockchain Architect Blockchain Security Auditor DeFi Engineer Designer Digital Project Manager Engineering Manager Full Stack Engineer Illustrator Marketing Coordinator Motion Graphic Designer Product Marketing Manager Product Owner Software Engineer Solidity Developer Content Designer Technical Project Manager UX Writer Videographer Visual Designer Web3 Developer Website Designer