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How to hire Top Content Strategists


When it comes to hiring a top Content Strategist, it's important to consider the context of your organization. Startups and enterprises have different needs and priorities, and the ideal candidate for one may not be the best fit for the other. For example, a startup may require a Content Strategist who is comfortable wearing multiple hats and working in a fast-paced, agile environment. On the other hand, an enterprise may need someone with experience managing large teams and navigating complex organizational structures. Another important consideration is whether to hire a full-time or part-time Content Strategist. This decision will depend on factors such as budget, workload, and the specific needs of your organization. A full-time Content Strategist may be necessary if you have a high volume of content to manage and need someone who can devote their full attention to the job. However, if your content needs are more modest or you're working with a limited budget, a part-time Content Strategist may be a better option. When hiring a Content Strategist, there are several things to keep in mind. First and foremost, look for someone with a strong track record of success in content strategy. This may include experience developing content plans, conducting audience research, and analyzing data to inform content decisions. Additionally, look for candidates who are creative, strategic thinkers, and excellent communicators. Finally, consider the cultural fit of the candidate and whether they align with the values and goals of your organization. In summary, hiring a top Content Strategist requires careful consideration of the context of your organization, whether to hire a full-time or part-time employee, and a focus on finding someone with a strong track record of success, strategic thinking skills, and excellent communication abilities. By keeping these factors in mind, you can find the right candidate to help your organization achieve its content goals.

Technical Expertise

When hiring a Content Strategist, it is crucial to find a candidate with strong technical expertise. This is because a Content Strategist is responsible for creating and managing content across various digital platforms, and technical knowledge is essential to ensure that the content is optimized for search engines and user experience. The candidate should have strong expertise in content management systems, HTML, CSS, and JavaScript. They should also have a good understanding of SEO best practices, analytics tools, and social media platforms. A Content Strategist with strong technical expertise can help your organization create and distribute high-quality content that engages your target audience and drives business results.

Education and Relevant Experience

When hiring a Content Strategist, it is important to look for candidates with a strong educational background or relevant experience in the field. A degree in marketing, communications, journalism, or a related field can provide a solid foundation for the role. Additionally, experience in content creation, copywriting, and digital marketing can demonstrate a candidate's ability to develop and execute effective content strategies. Look for candidates who have experience working with various content management systems and analytics tools, as well as a strong understanding of SEO and social media marketing. A candidate who is able to demonstrate a track record of successful content campaigns and a deep understanding of audience targeting and engagement will be a valuable asset to your team.


As a hiring manager, it's crucial to find someone with creativity when hiring for a Content Strategist role. Creativity is the driving force behind innovative and engaging content that captures the attention of your target audience. A creative Content Strategist can think outside the box and come up with fresh ideas that differentiate your brand from competitors. They can also adapt to changing trends and create content that resonates with your audience. A creative mindset is essential for developing a content strategy that aligns with your brand's goals and values. Without creativity, your content may become stale and fail to connect with your audience, ultimately hindering your brand's growth. Therefore, finding a Content Strategist with a creative flair is essential for creating compelling content that drives engagement and boosts your brand's reputation.

Strategic Content Planning

When hiring for a Content Strategist, it's crucial to find someone with Strategic Content Planning skills. This is because a Content Strategist is responsible for creating and executing a content plan that aligns with the company's goals and objectives. Without a strategic plan, the content produced may not be effective in reaching the target audience or achieving the desired outcomes. A Content Strategist with Strategic Content Planning skills can analyze data, identify trends, and develop a plan that addresses the needs of the audience while also meeting the company's goals. They can also adjust the plan as needed to ensure that the content remains relevant and effective. In short, Strategic Content Planning is essential for a successful content strategy, and finding someone with this skill set is critical for the success of the company's content marketing efforts.

Audience Segmentation Knowledge

When hiring for a Content Strategist, it is crucial to find someone with Audience Segmentation Knowledge. This is because audience segmentation is the foundation of any successful content strategy. A Content Strategist with audience segmentation knowledge can identify the different groups of people who will be consuming the content and create content that is tailored to their specific needs and interests. This ensures that the content is relevant, engaging, and valuable to the target audience, which in turn increases engagement, conversions, and brand loyalty. Without audience segmentation knowledge, a Content Strategist may create content that is too broad or generic, which can lead to a lack of engagement and poor performance. Therefore, it is essential to find a Content Strategist who understands the importance of audience segmentation and can effectively implement it into their content strategy.

Content Optimization Skills

When hiring for a Content Strategist, it's important to find someone with content optimization skills because they play a crucial role in ensuring that the content created is effective and reaches its intended audience. Content optimization skills involve the ability to analyze data, conduct keyword research, and understand search engine algorithms. A Content Strategist with these skills can create content that is optimized for search engines, social media platforms, and other digital channels. This ensures that the content is easily discoverable by the target audience and drives traffic to the website. Additionally, a Content Strategist with content optimization skills can measure the success of the content and make data-driven decisions to improve future content.

Ability to Stay Updated

It's important to understand the significance of a Content Strategist's ability to stay updated. In today's fast-paced digital world, the landscape of content marketing is constantly evolving. A Content Strategist who can stay up-to-date with the latest trends, technologies, and best practices is essential to the success of any content marketing campaign. By staying updated, a Content Strategist can ensure that their content is relevant, engaging, and effective in reaching the target audience. Additionally, staying updated allows a Content Strategist to identify new opportunities and stay ahead of the competition. Therefore, it's crucial to hire a Content Strategist who possesses the skill of staying updated to ensure the success of your content marketing efforts.

Communication and Teamwork Skills

It's important to understand the value of communication and teamwork skills in a Content Strategist. A Content Strategist is responsible for creating and executing a plan that aligns with the company's goals and objectives. To achieve this, they need to work closely with various teams, including marketing, design, and development. Effective communication skills are essential to ensure that everyone is on the same page and working towards the same goal. Additionally, a Content Strategist needs to be able to collaborate with others and build strong relationships to ensure that the content they create is effective and meets the needs of the target audience. Without strong communication and teamwork skills, a Content Strategist may struggle to achieve their goals and deliver results for the company. Therefore, it's crucial to prioritize these skills when hiring a Content Strategist to ensure that they can work effectively with others and drive success for the business.

Frequently Asked Questions

How much does it cost to hire a Content Strategist?

The cost of hiring a Content Strategist can vary depending on several factors such as their level of experience, location, and the scope of the project. Some Content Strategists charge hourly rates, while others may charge a flat fee for a specific project. It's best to research and compare rates from different Content Strategists to find one that fits your budget and needs.

Where can I hire a Content Strategist?

There are several ways to hire a content strategist: 1. Freelance platforms: Websites like Braintrust have a pool of freelance content strategists that you can hire on a project basis. 2. Job boards: Websites like Indeed, Glassdoor, Braintrust, and LinkedIn have job postings for content strategist positions. 3. Referrals: Ask for referrals from your network or industry associations. 4. Content marketing agencies: Many content marketing agencies have content strategists on their team that you can hire for your project. 5. Social media: You can also use social media platforms like Twitter and LinkedIn to find and connect with content strategists.

How do I recruit a Content Strategist?

1. Define the role: Before recruiting a content strategist, it is important to define the role and responsibilities of the position. This will help you identify the skills and experience required for the job. 2. Create a job description: Based on the role definition, create a job description that clearly outlines the responsibilities, qualifications, and experience required for the position. 3. Post the job: Post the job on relevant job boards, social media platforms, and your company website. You can also reach out to industry associations and professional networks to find potential candidates. 4. Screen resumes: Review resumes and cover letters to identify candidates who meet the qualifications and experience required for the position. 5. Conduct interviews: Conduct initial phone or video interviews to assess the candidate's skills, experience, and fit for the role. 6. Test their skills: Ask candidates to complete a content strategy exercise or provide examples of their work to assess their skills and experience. 7. Check references: Check references to verify the candidate's experience and skills. 8. Make an offer: Once you have identified the right candidate, make an offer that includes salary, benefits, and any other relevant details. 9. Onboard the new hire: Once the candidate accepts the offer, onboard them and provide any necessary training to ensure they are set up for success in their new role.

How much does a Content Strategist charge per hour?

The hourly rate for a Content Strategist can vary depending on their experience, location, and the complexity of the project. It is best to research the market rates in your area and negotiate with the Content Strategist based on their skills and expertise.

Is it hard to find good Content Strategists?

Based on the information available online, it can be challenging to find good Content Strategists as it is a relatively new and evolving field. Additionally, the role requires a unique combination of skills, including creativity, analytical thinking, and communication skills. Therefore, finding someone who possesses all these skills can be challenging. However, with the increasing demand for content marketing, more professionals are entering the field, making it easier to find good Content Strategists.

What type of work do Content Strategists generally do?

Content Strategists generally work on developing and implementing a plan for creating, managing, and distributing content across various platforms. They work closely with stakeholders to understand business goals, target audience, and user needs, and then develop a content strategy that aligns with these objectives. This may involve conducting research, analyzing data, and creating content guidelines and standards. Content Strategists also collaborate with writers, designers, and other content creators to ensure that the content is high-quality, engaging, and consistent with the brand's voice and tone. They may also be responsible for measuring the effectiveness of the content strategy and making adjustments as needed.

Why hire a Content Strategist?

1. To develop a clear and effective content strategy that aligns with the company's goals and objectives. 2. To ensure that all content is consistent in tone, style, and messaging across all channels. 3. To identify and target the company's ideal audience and create content that resonates with them. 4. To optimize content for search engines and improve the company's online visibility. 5. To measure the effectiveness of content and make data-driven decisions to improve future content. 6. To stay up-to-date with industry trends and best practices in content marketing. 7. To manage and coordinate content creation across multiple teams and departments. 8. To ensure that all content is compliant with legal and ethical guidelines. 9. To increase engagement and drive conversions through compelling and relevant content. 10. To establish the company as a thought leader in their industry through thought-provoking and informative content.

Are Content Strategists in high demand?

Yes, content strategists are in high demand as businesses and organizations increasingly recognize the importance of creating and distributing high-quality content to engage with their target audience. With the rise of digital marketing and the need for businesses to have a strong online presence, content strategists play a crucial role in developing and executing effective content marketing strategies. Additionally, the demand for content strategists is expected to continue to grow as more businesses shift their focus to digital channels and prioritize content marketing as a key component of their overall marketing strategy.

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