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How to hire Top Community Managers
Overview
When it comes to hiring a top Community Manager, it's important to consider the context of your organization. For example, a startup may require a Community Manager who is comfortable wearing multiple hats and can handle a fast-paced, ever-changing environment. On the other hand, an enterprise may require a Community Manager who has experience working with larger teams and can navigate complex organizational structures. Another important consideration is whether to hire a full-time or part-time Community Manager. A full-time employee may be necessary if your organization has a large and active community that requires constant attention. However, if your community is smaller or less active, a part-time employee may be a more cost-effective option. When hiring a Community Manager, it's important to look for someone who has experience building and engaging communities, as well as a deep understanding of your organization's industry and target audience. Look for candidates who have a track record of creating engaging content, responding to customer inquiries and feedback, and driving growth and engagement within a community. Other important factors to consider when hiring a Community Manager include their communication skills, ability to work independently and as part of a team, and their willingness to learn and adapt to new technologies and trends. Ultimately, the success of your community will depend on the skills and expertise of your Community Manager, so take the time to find the right person for the job.
Technical Expertise
When hiring a Community Manager, it is crucial to find a candidate with strong technical expertise. This is because a Community Manager is responsible for managing online communities, which requires a deep understanding of various technical tools and platforms. The ideal candidate should have strong expertise in social media platforms, content management systems, and analytics tools. They should also be proficient in HTML, CSS, and other web development languages. A Community Manager with strong technical skills can effectively manage online communities, create engaging content, and analyze data to improve community engagement. Therefore, it is essential to prioritize technical expertise when hiring a Community Manager to ensure the success of your online community.
Education and Relevant Experience
When hiring a Community Manager, it is important to look for candidates with a strong educational background or relevant experience in the field. A degree in marketing, communications, or a related field can provide a solid foundation for the role. Additionally, candidates with experience in social media management, customer service, and community engagement are highly desirable. Look for candidates who have a track record of building and managing online communities, as well as those who are skilled in content creation and curation. Strong communication skills, both written and verbal, are also essential for success in this role. Finally, candidates who are passionate about the brand and have a deep understanding of the target audience will be able to effectively engage and grow the community.
Creativity
As a hiring manager, it's crucial to find someone with creativity when hiring for a Community Manager role. A Community Manager is responsible for engaging with customers, building relationships, and creating content that resonates with the target audience. Creativity is essential in this role because it allows the Community Manager to come up with unique and innovative ideas that capture the attention of the audience. A creative Community Manager can develop engaging social media campaigns, create compelling blog posts, and design eye-catching graphics that help to build brand awareness and drive engagement. Without creativity, a Community Manager may struggle to stand out in a crowded market and fail to connect with the target audience. Therefore, it's essential to find someone with a creative mindset when hiring for this role.
Community Engagement Skills
When hiring for a Community Manager, it is crucial to find someone with Community Engagement Skills. This is because a Community Manager is responsible for building and maintaining relationships with the community members. They need to be able to communicate effectively, listen to feedback, and respond to concerns. A Community Manager with strong engagement skills can create a sense of belonging and foster a positive community culture. They can also identify opportunities for growth and collaboration within the community. Without these skills, a Community Manager may struggle to connect with the community and fail to create a thriving and engaged community. Therefore, it is essential to prioritize Community Engagement Skills when hiring for this role.
Social Media Management
When hiring for a Community Manager, it's important to find someone with Social Media Management skills because social media is a crucial aspect of community management. A Community Manager is responsible for building and maintaining relationships with customers, clients, and stakeholders. Social media is a powerful tool for engaging with these groups and building a strong online presence. A Social Media Manager has the expertise to create and execute effective social media strategies, monitor and analyze social media metrics, and stay up-to-date with the latest trends and best practices. By hiring someone with Social Media Management skills, you can ensure that your Community Manager is equipped to effectively manage your brand's online presence and engage with your community in a meaningful way.
Relationship Building Abilities
When hiring for a Community Manager, it is crucial to find someone with strong relationship building abilities. This is because the role of a Community Manager involves building and maintaining relationships with customers, stakeholders, and other members of the community. A Community Manager needs to be able to communicate effectively, listen actively, and empathize with others. They must be able to understand the needs and concerns of the community and work to address them. A Community Manager with strong relationship building abilities can foster a sense of trust and loyalty among community members, which can lead to increased engagement and positive word-of-mouth. Additionally, a Community Manager who can build strong relationships with stakeholders can help to secure partnerships and collaborations that can benefit the community as a whole. Overall, finding someone with relationship building abilities is essential for the success of a Community Manager in building and maintaining a thriving community.
Ability to Stay Updated
As a Community Manager, it is crucial to have the skill of staying updated with the latest trends and news in the industry. This skill helps the Community Manager to keep the community engaged and informed about the latest developments. It also helps the Community Manager to identify potential issues and address them before they become major problems. Staying updated also helps the Community Manager to stay ahead of the competition and provide the community with the best possible experience. Additionally, it helps the Community Manager to build trust and credibility with the community, as they are seen as knowledgeable and up-to-date on the latest industry trends and news. Overall, the ability to stay updated is a critical skill for any Community Manager to have, as it helps them to effectively manage and grow their community.
Communication and Teamwork Skills
It's important to recognize the value of communication and teamwork skills in a Community Manager. A Community Manager is responsible for building and maintaining relationships with members of a community, and effective communication is essential to achieving this goal. They must be able to communicate clearly and concisely, both in written and verbal form, to ensure that members feel heard and understood. Additionally, a Community Manager must work closely with other team members, such as marketing and customer service, to ensure that the community's needs are being met. Strong teamwork skills are necessary to collaborate effectively with others and achieve common goals. Without these skills, a Community Manager may struggle to build a strong and engaged community, which can ultimately impact the success of the organization.
Expert Resources for Hiring Community Managers
Frequently Asked Questions
How much does it cost to hire a Community Manager?
The cost of hiring a Community Manager can vary depending on factors such as their level of experience, location, and the size of the community they will be managing. Some Community Managers may charge an hourly rate, while others may charge a monthly or annual salary. It's best to research and compare rates from different Community Managers to find one that fits your budget and needs.
Where can I hire a Community Manager?
There are several ways to hire a Community Manager: 1. Job boards: You can post a job listing on popular job boards like Indeed, Glassdoor, and Braintrust. 2. Social media: You can post the job listing on your company's social media pages and ask your followers to share it with their networks. 3. Freelance platforms: You can hire a freelance Community Manager from platforms like Braintrust 4. Referrals: You can ask your network for referrals or recommendations for a Community Manager. 5. Recruitment agencies: You can work with a recruitment agency that specializes in hiring Community Managers.
How do I recruit a Community Manager?
1. Define the role: Before you start recruiting, you need to have a clear understanding of what you want your Community Manager to do. This includes defining their responsibilities, skills, and experience required. 2. Create a job description: Based on the role definition, create a job description that outlines the responsibilities, qualifications, and expectations for the Community Manager position. 3. Post the job: Post the job description on job boards, social media, and other relevant platforms to attract potential candidates. 4. Screen resumes: Review resumes and cover letters to identify candidates who meet the qualifications and experience required for the role. 5. Conduct interviews: Conduct interviews with the shortlisted candidates to assess their skills, experience, and fit for the role. 6. Check references: Check references to verify the candidate's experience and qualifications. 7. Make an offer: Once you have identified the right candidate, make an offer that includes salary, benefits, and other relevant details. 8. Onboard the Community Manager: Once the candidate accepts the offer, onboard them and provide them with the necessary training and resources to succeed in their role.
How much does a Community Manager charge per hour?
The hourly rate for a Community Manager can vary depending on their experience, location, and the industry they work in. On average, a Community Manager can charge anywhere from $20 to $100 per hour.
Is it hard to find good Community Managers?
It can be challenging to find good community managers. Community management requires a unique set of skills, including excellent communication, empathy, problem-solving, and the ability to build relationships with customers. Additionally, community managers must be knowledgeable about the brand, product, or service they represent and be able to handle difficult situations with grace and professionalism. Finding someone who possesses all of these qualities can be challenging, but it is essential to have a skilled community manager to build and maintain a strong online community.
What type of work do Community Managers generally do?
Community Managers are vital in bridging the gap between a company and its community. They develop and implement social media strategies, manage interactions on social platforms, and create engaging content. Their role involves organizing community events, analyzing engagement data, and maintaining consistent company messaging across departments. Additionally, they manage online forums, provide customer support, and build relationships with community influencers. Staying updated with industry trends in community management is also a key part of their responsibilities.
Why hire a Community Manager?
1. Building and maintaining relationships: A community manager can help build and maintain relationships with customers, clients, and stakeholders. They can engage with the community, respond to inquiries, and provide support. 2. Brand awareness: A community manager can help increase brand awareness by creating and sharing content, engaging with followers, and promoting the brand on social media. 3. Crisis management: A community manager can help manage crises by responding to negative feedback, addressing concerns, and providing solutions. 4. Product feedback: A community manager can gather feedback from the community about products or services, which can help improve the company's offerings. 5. Analytics and reporting: A community manager can track and analyze social media metrics, which can provide insights into the community's behavior and preferences.
Are Community Managers in high demand?
Yes, Community Managers are in high demand as businesses and organizations increasingly recognize the importance of building and maintaining strong relationships with their customers and communities. With the rise of social media and online communities, the role of Community Managers has become even more crucial in managing and engaging with customers and stakeholders. As a result, there is a growing need for skilled Community Managers who can effectively manage online communities, build brand loyalty, and drive engagement.
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