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Mastering the Marketing Interview in 2024

Claire Lee
Claire Lee

I just finished conducting a round of interviews for a marketing role, and wanted to share my insights to help prep others for marketing interviews. 

I looked for these traits: 

  • Strategic thinking skills
  • Creativity and ability to innovate
  • Strong analytical skills  
  • Good communication and storytelling ability
  • Proficiency with digital marketing tools and data 

In this blog, I'll teach you how to prepare for your interview so you can ace the interview and show the hiring manager why you're the best for the role. 

Marketing interview prep: do your research!

Research the company

Before the interview, spend time understanding the company’s products, services, market position, and competitors. Review their website, social media channels, and any recent press releases or marketing campaigns. This will help you tailor your responses to show how your skills can meet their specific marketing needs.

Make sure you understand the company’s business model, target audience, and competitive landscape to tailor your strategic marketing plans to their specific needs.

Re-read the job description and prepare examples

Go through the job description to understanding what they are looking for in their next marketing hire. Prepare examples for how you meet each one of the key requirements. Discuss the objectives, the strategies employed, and the outcomes. Hiring managers love hearing specific examples of how you've solved similar problems in the past to show that you have experience in what they're looking for. 

If you don't have any specific relevant experience, find close stories that match. Highlight how you can be adaptable and flexible when new challenges come up. Always have a toolkit of your own stories available. 

Identify painpoints

If possible, try to identify challenges the company might be facing in their marketing efforts. During your interview, you can discuss these challenges and propose how you would address them, demonstrating your proactive thinking and problem-solving skills.

Prepare for common and role-specific marketing interview questions

Common questions:
  • How do you measure the success of a marketing campaign?
  • Can you describe a campaign that did not meet its goals and how you handled it?
  • What do you think are the most important skills for a marketer today?
  • If applying for a digital marketing role, you might be asked about your experience with SEO strategies or paid advertising.
    For a content marketing position, questions could focus on your writing process, understanding of target audiences, and content strategy development.

Role-specific questions:

  • How would you optimize a page for a new product for SEO?
  • How would you run a paid advertisement for a new product you're launching? 
  • How do you put together a content marketing strategy for a new product? 

Interview prep with other marketers in the Marketing Space on Braintrust!

Analytical skills are needed for marketing roles

  • Gather data-driven examples: Compile examples where you used analytics to drive marketing decisions. Be ready to discuss how you measured campaign success and optimized strategies based on data.
  • Familiarize yourself with tools: Refresh your knowledge on analytical tools that the company might be using, like Google Analytics, Adobe Analytics, or specific CRM software.
  • Detailed analysis discussion: When discussing past campaigns, focus on how you gathered and interpreted data, and how it influenced the campaign’s direction.
  • Problem-solving with data: Be prepared to analyze a set of data provided during the interview and discuss how the insights could be transformed into actionable marketing strategies.

Digital proficiency in marketing interviews

To prepare for your interview, list out relevant marketing tools and platforms you've worked with. Be ready to discuss how you have used these tools in your previous roles.

Prepare specific instances where you successfully implemented digital marketing strategies. Discuss the tools used, the strategy implemented, and the results achieved.

STAY UPDATED! Brush up on the latest digital marketing trends and tools. This will prepare you to discuss how these can be leveraged in the potential new role, and show that you have a growth mindset and up-to-date on new technologies. Marketing tools evolve rapidly. Express your commitment to continuous learning and adapting to new technologies.

Want to network with other Marketing experts? Join the Marketing Space on Braintrust. 

During the marketing interview

Be ready for scenario-based questions

Be prepared to develop a strategic marketing plan on the spot if provided with a hypothetical scenario. Show how you would align marketing objectives with business goals. Start with the problem, identify the target audienece, describe what you would do, and how you would measure success. 

Give detail and depth

When discussing strategies, go into detail about how you would execute these plans, anticipate potential challenges, and how you would address them.

Many of the candidates I interviewed gave really short answers. Keep your eye on time but don't afraid to speak for longer. Being able to talk about your experiences gives hiring managers a taste for how experienced you are and your growth mindset.

Communicate your soft skills

Team collaboration

Marketing often requires cross-functional collaboration. Share examples of how you have successfully worked with other teams, such as sales or design, to achieve business goals.

Creativity and innovation

Employers look for marketers who can think outside the box. Talk about a time when you proposed a unique marketing strategy or solved a problem creatively.

Share examples

Share specific examples where your innovative ideas led to successful marketing outcomes.

Marketing job interview questions to ask employers

DON'T FORGET TO ASK QUESTIONS! Asking thoughtful questions at the end of your interview demonstrates your interest in the role and the company. Inquire about the technologies the team uses, the company's approach to project management, and how success is measured in the role you're applying for. You can also ask about the challenges the team is currently facing and how your role would contribute to solving them. These questions not only provide valuable insights for your own decision-making but also show that you're actively engaged and thinking critically about your potential role in the company.

By integrating these tips and strategies into your interview preparation, you can navigate the marketing interview process with confidence and poise. Remember, each interview is a learning experience, offering valuable insights and opportunities for growth. Good luck!


Want more? We have a comprehensive list of interview questions and answers here. Some samples:

View this page to see all the role preparation guides we've created!


Check out Braintrust's marketing job board for current openings across the world! Filter for skills, location, and more. Sign up today to stay notified about the newest job opportunities.


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