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How to hire Top HubSpot Developers


Hiring a HubSpot developer, whether for a startup or a larger company, involves identifying someone with a solid understanding of HubSpot's CMS (content management system) Hub, proficiency in front-end and back-end technologies, certifications and training, an understanding of inbound marketing, experience with APIs, project management skills, problem-solving skills, and a strong portfolio of past work.

In a startup environment, a HubSpot developer might be tasked with wearing multiple hats. They could be responsible not only for building and maintaining the company's HubSpot website but also for integrating it with other tools, creating marketing automation workflows, and even contributing to content creation or strategy. The ability to adapt quickly, learn new things, and work in a fast-paced environment is often essential in startups.

On the contrary, in a larger organization, a HubSpot developer's role might be more specialized. They could be part of a larger team with a specific focus, such as website development, software development, template creation, or API integrations. These roles often require a deeper knowledge of specific areas and the ability to work in a more structured, development process-driven environment.

When deciding between hiring a full-time developer or contracting someone on an hourly basis, consider your company's needs and resources. A full-time developer might be a better fit for companies with ongoing, high-volume development needs. They can provide consistency, build in-depth knowledge of your company's specific needs and workflows, and contribute to long-term strategic projects.

However, hiring a full-time employee comes with additional costs such as benefits, taxes, and equipment, and it requires a commitment to a long-term working relationship. Onboarding a new full-time employee also takes time and resources.

On the other hand, hiring a HubSpot developer on an hourly basis can provide flexibility. If your development needs are project-based, seasonal, or uncertain, an hourly contractor can scale their work up or down as needed. This option can also allow you to bring in specialized expertise for specific projects. However, contractors might not be as embedded in your company's processes and culture, and their availability may vary.

The process of hiring a HubSpot developer involves evaluating technical skills, problem-solving ability, project management skills, and HubSpot-specific knowledge and certifications. The optimal hiring strategy - whether to hire for a startup or a larger company, and whether to hire full-time or hourly - will depend on your specific needs and circumstances.

Understanding of HubSpot's CMS Hub

HubSpot's CMS Hub is a comprehensive, marketer-centric platform that requires deep familiarity to maximize its potential. A proficient HubSpot developer should be comfortable building and customizing websites using CMS Hub's themes and templates. They need a strong understanding of local development workflows, serverless functions, Dynamic Content, and the HubDB database system. They should also be capable of creating custom modules to extend the platform's functionality and ensure unique requirements are met. A proficient HubSpot developer will understand how to tailor a CMS Hub implementation to a client's specific needs while considering the requirements of different stakeholders, including marketers, content editors, and IT personnel.

Proficiency in Front-end Technologies

A HubSpot developer uses HTML, CSS, and JavaScript as foundational languages to create and customize websites on HubSpot's platform. Additionally, they should have a strong command of HubL, HubSpot's proprietary templating language that enables the creation of dynamic, personalized content. It's essential for a developer to have proficiency in responsive custom website design and modern JavaScript frameworks like React. Familiarity with CSS preprocessors like Sass or Less can be an added advantage. These skills allow the developer to build flexible, interactive, and efficient websites.

Certification and Training

HubSpot offers a range of certifications that can demonstrate a developer's competence in various aspects of the platform. The CMS for Developers certification, for example, is specifically designed to test a developer's proficiency with the HubSpot CMS development Hub. This includes knowledge of the HubSpot CMS's local development tools, serverless functions, dynamic content, and security. Also, certifications like the Inbound Marketing Certification or the Content Marketing Certification can demonstrate an understanding of the marketing principles that underpin the custom HubSpot philosophy.

Understanding of Inbound Marketing

HubSpot's platform is built around the principles of inbound marketing. This methodology focuses on creating quality content that pulls people toward your company and product. It's about delivering relevant and helpful content, not interrupting your audience with potentially irrelevant messages. A HubSpot developer with a good understanding of inbound marketing can better design landing pages, blog templates, and email templates that align with these principles. Familiarity with SEO (search engine optimization) principles is vital to ensuring that the content is discoverable by search engines. Also, knowledge of content strategy is beneficial, enabling the developer to build websites that are structured effectively for both user navigation and content marketing purposes.

Experience with APIs

HubSpot's API allows full-stack developers to automate tasks, integrate with other tools, and extend the functionality of the platform. HubSpot developers should understand the basics of RESTful APIs, including concepts like endpoints, HTTP methods, request headers, and authentication. Developers should have experience using APIs to retrieve and update data and should be familiar with common tools for interacting with APIs like Postman or cURL. They should be able to handle common challenges related to APIs, like rate limits and error handling. Also, understanding how to work with APIs of other popular systems (e.g., CRMs (customer relationship management), ERPs) for integration with HubSpot can be a key differentiator.

Frequently Asked Questions

What is the hourly rate for a HubSpot developer?

The hourly rate for a HubSpot developer can vary widely depending on various factors such as their level of experience, geographic location, and specific skill set. Rates can range from around $50 per hour for a less experienced developer to $150 or more per hour for a highly experienced one. It's also common for agencies to charge higher rates, as they provide a team of professionals and often have more overhead costs. It's essential to consider the value that a highly skilled and experienced developer can bring to your projects when considering these costs.

What does a HubSpot developer do?

A HubSpot developer primarily works with HubSpot's CMS Hub to build and customize websites. They leverage front-end technologies like HTML, CSS, JavaScript, PHP, and HubL, HubSpot's proprietary language, to create responsive and interactive web pages. Developers might also be tasked with building custom modules, integrating third-party services such as WordPress via HubSpot’s API, and working with other HubSpot tools such as the Hubspot CRM or Marketing Hub. A good HubSpot developer should also understand the principles of inbound marketing and SEO to build effective websites and landing pages.

Is a HubSpot developer account free?

Yes, HubSpot offers a free developer account. This account gives developers access to many of HubSpot's tools and features, allowing them to build and test on the HubSpot platform without incurring costs. The developer account also provides access to HubSpot's APIs, allowing developers to integrate other tools and services with HubSpot. However, some advanced features might require a paid subscription.

What coding language does HubSpot use?

HubSpot uses several coding languages. At the core of HubSpot development are HTML, CSS, and JavaScript, which are used for creating and styling web pages. However, HubSpot also uses a proprietary templating language called HubL. HubL is used to create dynamic content on web pages, such as personalizing content based on user data or creating repeatable elements on a page. Understanding HubL is crucial for a HubSpot developer, as it allows them to fully leverage the capabilities of the HubSpot platform.

How much does it cost to hire a HubSpot developer?

The pricing to hire an in-house HubSpot developer can vary significantly depending on a range of factors such as the developer's years of experience, the complexity of your project, and whether you're hiring a freelancer, an agency, or a full-time employee. Freelancers or contract HubSpot developers can typically be hired at an hourly rate, which can range from about $50 to $150 per hour or more. If you're hiring a full-time employee, the salary could range from around $60,000 to over $100,000 annually, again depending on experience and location.

Why hire HubSpot developers?

Hiring a HubSpot developer can bring a host of benefits. An experienced developer can help you fully leverage the capabilities of the HubSpot platform to align with your marketing strategy. They can build and customize websites on the CMS Hub, create custom modules for your specific needs, and integrate HubSpot with other tools you're using. This can lead to more efficient workflows, better use of data, and ultimately, a more effective online presence. A HubSpot developer also brings understanding of inbound marketing principles, which can enhance your lead generation and conversion.

Is it hard to find good HubSpot developers?

Finding a good HubSpot developer or Hubspot partner requires a bit of effort and diligence, but they are certainly out there. Because HubSpot is a popular and widely used platform, there are many developers who specialize in it. However, as with any hiring process, finding the right fit for your specific needs can take time. You'll need to consider factors such as the developer's technical skill set, their understanding of your industry, their problem-solving abilities to create Hubspot solutions, and their cultural fit with your organization. HubSpot certifications can be a good indicator of a developer's competence with the platform. Working with Braintrnust will make this all easy for you!

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